Scandinavian for value

Copenhagen StreetStyle this week gives us Rebecca, aged 15. Yes, 15. Why was I not this cool when I was 15? Why am I still not this cool 10 years later?! I think the main answer to this question is because I am not Scandinavian.

My hypothesis is thus: being Scandinavian automatically makes you 26 times cooler fashion-wise than everyone else.

Proof #1 is Rebecca here with her cosy big scarf, messy-chic hair, wonderful fringe, simple outfit and (as far as I can tell) no need for make-up. And also just Copenhagen StreetStyle in general, see below for examples.

(another annoyingly stylish 15 year old. Totally unfair.)

Proof #2 is FashionGirl on Stockholm Streetstyle who is my style icon. She dresses in a really simple way and yet always looks totally fashionable and original.

Proof #3 is Swedish label Acne. The coolest label going, and not ridiculously expensive either. Plus you won't end up looking like a fashion victim as Acne plays by its own rules instead of enforcing jeggings on the world. (Ditto Fifth Avenue Shoe Repair)

Hypothesis proved. The End. Case closed.